AT&T’s Investment in Magic Leap Focused on Distribution, Content, Network and Technology
AT&T* is announcing a strategic, exclusive U.S. consumer relationship and investment with Magic Leap, developer of proprietary spatial computing and experiential platforms. The agreement combines Magic Leap’s focus on transformational technology and products with AT&T’s innovative network and distribution to usher in a new kind of contextually aware, intelligent, human-computer interactivity.
“AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap’s efforts to build the next generation of computing,” said AT&T Communications CEO John Donovan, who has observer rights with Magic Leap’s board. “We’re designing and offering the future of entertainment and connectivity, and this exclusive arrangement – in combination with our 5G leadership position – will open up new opportunities and experiences.”
Magic Leap’s debut product, Magic Leap One, Creator Edition, is a lightweight, wearable computer that will enrich real world experience with digital content and is scheduled to ship later this year to qualified designers and developers.
“We’ve joined with AT&T because we believe in a combined vision of expanding high-speed networks, edge computing, and deep integration with creative content,” said Rony Abovitz, Founder, President and CEO of Magic Leap. “Coupling the strength of the evolving AT&T network with Magic Leap’s spatial computing platform can transform computing experiences for people.”
This relationship establishes AT&T as the exclusive wireless distributor of Magic Leap products for consumers in the U.S. When available for consumers, AT&T customers will be among the first to experience it in select AT&T stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco, with more markets to follow.
*About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s largest and most reliable network and the nation’s best network for video streaming.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.
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**Coverage not available everywhere. Based on overall coverage in U.S. licensed/roaming areas. Reliability based on voice and data performance from independent 3rd party data.